Chief of Vikatan Group S. Balasubramanian died on 19 December 2014. He was 78.
Balasubramanian made many revolutionary changes in the contents of Ananda Vikatan.
He also introduced a scheme to identify talents among college students in Tamil Nadu and many journalists dominating the field are actually the products of the student’s journalists scheme.
Balasubramanian was arrested and lodged in jail for three days by the Tamil Nadu Assembly after he refused to apologise for the cartoon on legislators published on the cover of the magazine.
He was released after protests around the country. He later filed a suit in the court against his wrongful arrest.
The Madras High Court decided in favour of Balasubramanian and even awarded compensation.
Known for his green fingers, he is an expert farmer with a special interest in the cultivation of high-yielding winter crop vegetables. He also had notable success in breeding high-quality German shepherd dogs.
Also, he is India's most successful and versatile aviculturist.