Jagran Josh Logo

Coca-Cola announced to set up Accelerator Programme TARGET in India

Feb 24, 2014 15:10 IST

Coca-Cola announced to set up its Accelerator Programme TARGET in India on 23 February 2014.

Target has identified five startups. The company will help the startups to develop their business ideas by providing them access to mentors, tools, resources and operational support.

imageTarget will work with startups focused on mobile, data and analytics, content, social and search, all of which are becoming critical to retail in ensuring the right assortments in stores, determining the right prices, and ensuring faster delivery.

Initially, it will work with a startup Turnaround Innovision, which automates generation of rotating 3D images, which can be used to better showcase products on websites.

Another, Konotor, enables in-app two-way communication, which can be used for communications with customers.

This is a new trend that could provide more fuel to the emerging startup ecosystem in India.

About Microsoft Accelerator Programme

Microsoft launched its accelerator programme in July 2012, and it's now into the fourth batch of startups. The intense four-month programme provides mentorship by senior technical people from Microsoft, influential business leaders, domain experts, venture capitalists and angel investors.

It also provides space for the startups to work out of, but it does not make any investments in the firms. It could, however, benefit from the startups' use and promotion of its tools, and especially its Azure cloud platform that reduces initial costs and provides easy global reach to customers.

 

 

Is this article important for exams ? Yes19 People Agreed
Read more Current Affairs on: Coca-Cola Accelerator Programme , TARGET , To help the startups

DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Latest Videos

Register to get FREE updates

    All Fields Mandatory
  • (Ex:9123456789)
  • Please Select Your Interest
  • Please specify

  • ajax-loader
  • A verifcation code has been sent to
    your mobile number

    Please enter the verification code below

Newsletter Signup
Follow us on
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK