Coca-Cola, the largest soft-drink maker of the world, opened its bottling plant in Myanmar on 4 June 2013 as part of its planned five-year 200 million US dollar investment. The plant was opened in Myanmar after more than 6 decades.
Coca-Cola announced that its bottling plant was inaugurated in Hmawbi Township, a suburb of Yangon, the biggest city of Myanmar, along with the local partner Pinya Manufacturing Co.
The investment will enable Coca-Cola in creating over 22000 related jobs in the country over the time period of five years. The capital investment will help in increasing the production capacity as well as in growing the logistics such as distribution and sales operations apart from making improvement in marketing.
Various companies of the US cut off the business connections from Myanmar in 1988 following the military brutality that put down the pro-democracy uprising. In the year 1996, PepsiCo announced about its plan to sell 40 percent stake in soft drink bottling venture in Myanmar. However, Coke as well as Pepsi were still available in Myanmar because they were imported from other countries.
At present, Coca-Cola and Sprite are produced in 425 ml plastic bottles which have Myanmar-language labeling. Local production of classic 300 ml glass bottle as well as aluminum cans will begin by July 2013. Coca-Cola Zero, the diet drink will however be imported from other countries in cans.
Coca-Cola has a target of opening over 100000 outlets across Myanmar for next six months. Now, the only countries which do not officially have Coca-Cola business are North Korea and Cuba.
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