Jawaid Akhtar, the Chairman of the Coffee Board on 14 November 2013 declared about the plan of the board to introduce three or four new hybrid varieties of coffee during the 55th Annual Conference of the Karnataka Planters Association.
The board is also trying to expand the land under coffee in the traditional coffee growing states by 20000 hectares. The expansion is also being planned in the non-traditional like Andhra Pradesh and Odisha.
As per Jawaid Akhtar, the Government supports the efforts of the coffee growers by increasing mechanization. During the 12th Plan Period, the Government has also preparing the scheme for the implementation of the coffee growers referring the increase in the demand of the coffee.