Dabur India on 18 February 2013 launched Dabur Babool + Salt Powder Toothpaste and roped in actor Irrfan Khan to endorse the brand, as a new face for the product, Babool Salt. Irrfan Khan had been roped in with the brand for being featured in its 360 degree media campaign.
The product Babool Salt is a combination of traditional ingredients salt and babool extracts. It is manufactured after conducting a strong research and development activity to provide consumers the best product for dental care. The toothpaste will be available in the market in three different packaging.
Availability of the Toothpaste
• 200gm (with a free toothbrush) at Rs 44
• 100gm (with a free toothbrush) at Rs 28
• 40gm at Rs 10 (inaugural price)