Dabur India roped in Irrfan Khan to Endorse Babool Salt Toothpaste
Irrfan Khan on 18 February 2013 was roped in by Dabur India to endorse its newly launched Babool Salt toothpaste.
Dabur India on 18 February 2013 launched Dabur Babool + Salt Powder Toothpaste and roped in actor Irrfan Khan to endorse the brand, as a new face for the product, Babool Salt. Irrfan Khan had been roped in with the brand for being featured in its 360 degree media campaign.
The product Babool Salt is a combination of traditional ingredients salt and babool extracts. It is manufactured after conducting a strong research and development activity to provide consumers the best product for dental care. The toothpaste will be available in the market in three different packaging.
Availability of the Toothpaste
• 200gm (with a free toothbrush) at Rs 44
• 100gm (with a free toothbrush) at Rs 28
• 40gm at Rs 10 (inaugural price)