Prasar Bharti announced to re-launch DD National with new tagline Doordarshan National – Desh Ka Apna Channel. Also, new colours of purple and pink are added with a fresh palette of programming.
The new look promises fresh content and will provide wholesome entertainment to the viewers from 17 November 2014. The move is aimed at attracting more viewers.
The channel will continue to focus on traditional family values – Rishtey, Nation before Self, Rashtra Gaurav and Trustworthiness – Dilon Mein Vishwas.
DD Director General Vijayalaxmi Chhabra said that the channel had also adopted competitive procurement guidelines which were attracting major producers towards the pubcaster.
About DD National
Doordarshan National is the primary channel of Prasar Bharati which was launched on 15 September 1959. DD National (DD1) is a state-owned general interest terrestrial television channel in India. It is the flagship channel of Doordarshan.
It is one of India's largest broadcasting organisations in terms of studio and transmitter infrastructure. Recently, it also started broadcasting on Digital Terrestrial Transmitters.
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