Dhoni Renewed Contract with Maxx Mobile

Mar 17, 2011, 10:34 IST

MS Dhoni renewed his endorsement deal with Maxx Mobile.

Indian cricketer MS Dhoni within days of signing an Indian sportsmans biggest deal with UB Group renewed his endorsement deal with domestic mobile handset maker Maxx Mobile. The renewed deal for seven years is estimated at Rs 29 crore. Dhoni endorses 22 brand and most of them including PepsiCo, plans to launch new advertising campaigns with Dhoni during the Cricket World Cup 2011 scheduled to be held in India, Sri Lanka and Bangladesh. Rhiti Sports Management in 2010 had signed Rs 210-crore contract to manage Dhoni’s endorsements for three years.

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