Google on 25 June 2014 launched Project Android One to build ultra cheap Smartphone at Google I/O 2014 in San Francisco. Google I/O is Google's annual developer conference.
Project Android One is a design reference platform that will enable manufacturers to build ultra-cheap smartphones with much more ease. Google aimed a Smartphone within 6000 – 7000 rupees with a list of recommended apps from Play Auto-installs.
Google will begin the programme from India and announced that it has already roped in Micromax, Karbonn and Spice as initial partners.
The move could see Indian mobile device brands up the ante with stable entry-level smartphones powered by Android mobile operating system.
Interestingly, Microsoft is also trying to capture this segment by working closely with Indian brands like Micromax, Xolo and Karbonn to launch cheap smartphones that run on its Windows Phone 8.1.
Currently, Android is used by a billion users and the Android One initiative is part of its aim to reach out to the next five billion smartphone users.
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