The International Cricket Council (ICC) and Emirates Airline on 19 April 2016 renewed their deal for an additional seven years. With this, Emirates Airlines became the Global Partner for all ICC events from 2016-2023.
The ICC and the Emirates relationship date back to 2002, when the award-winning airline came on board as a sponsor of the ICC. The partnership was strengthened with Emirates becoming the ICC’s official partner for the 2007-2015 events cycle.
Highlights of the deal
This new deal is an extension and expansion of previous partnership as Emirates will continue its sponsorship of the Emirates Elite Panel of ICC Umpires and Match Referees.
The Fly Emirates logo will be displayed prominently on the umpires’ clothing when they are officiating at all international cricket matches.
In the current cycle, the partnership promises to reach greater heights, as the ICC will stage an ICC World Twenty20 tournament in 2020, two ICC Champions Trophy and two ICC Cricket World Cups.
How this partnership boosts Emirates Airline's feat?
The renewal of the partnership of Emirates with the ICC confirms the former's commitment to cricket, which dates all the way back to 1999 when the Airlines sponsored the Australian team, which went on to win the World Cup.
Since then, cricket has offered the company a powerful platform to connect with fans and communities of cricket playing nations across Asia, Australasia and the UK.
With a fleet of over 250 aircraft, Emirates is also the largest operator of the state-of-the-art Airbus A380 and Boeing 777. The airline flies to 152 destinations on six continents from its home base in Dubai, making sure cricket fans, players and officials can get where they want to go.
Now get latest Current Affairs on mobile, Download # 1 Current Affairs App
DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.