India's textile and fashion heritage became part of Google project We Wear Culture

Jun 8, 2017 16:39 IST

India's textile and fashion heritage on 8 June 2017 became the part of Google project 'We Wear Culture'.

A large part of a culture is defined by what is worn by its people and in India, there is a vast and varied spectrum of cultures and clothes. Such vast fashion heritage of India can now be explored through Google's latest virtual exhibition project We Wear Culture.

Working with 183 renowned cultural institutions from around the world including India, Google's project 'We Wear Culture' explores the history of clothes dating as early as 3000 years ago from the ancient Silk Road to the unmatched elegance of the Indian Saree.

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What all 'We Wear Culture Project' has to exhibit from India?
• The online project includes collections from Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS) and varied weaves from across India from Gharchola to Patola to Temple to Ikat sarees, as it traces the story and importance of Indian textiles from ancient sculptures.
• It also showcases designs from north-eastern India including the weaves of tribes such as the Nagas, Meitis and the traditional attire from Meghalaya called 'Dhara' or 'Nara' worn by the Khasi women.
• The unique colourful and rich embroidery arts, applique and mirror work from different communities such as the Ahir, Rabari, Chaudhury Patel and many others from the western part of India are also exhibited online by SEWA Hansiba Museum.
• The exhibition by Salar Jung Museum brings online the Sherwani and how it became the royal fashion of the Nizams from 19th century Hyderabad.
• Colonial Indian attires can be revisited with Dr Bhau Daji Lad Mumbai City Museum.

Fashion and textiles enthusiasts can also explore over 400 online exhibitions and stories through a total of 50000 photos, videos and other documents on world fashion.

It also showcases works of icons, the game changers and the trendsetters like Alexander McQueen, Audrey Hepburn, Christian Dior, Yves Saint Laurent, Gianni Versace and many more.

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