Microsoft Corp on 29 April 2015 announced to allow Android and Apple phone apps to Windows 10. The decision is aimed to attract the users, as Microsoft has failed to get any real traction on tablets and phones, partly because of a lack of apps.
Getting apps built for Android and iOS onto its phones and tablets could be a shortcut to attract the users.
The apps will technically be Windows apps and available only through Microsoft's online app store. The apps would automatically use Microsoft's services such as Bing maps, rather than Google's services, as an app would on an Android phone.
That is a crucial distinction because Google gets revenue from ads on services rather than from the Android system itself.
Microsoft has only 3 percent of the global smartphone market. By contrast, Android phones, led by Samsung control 81 percent of the market and Apple 15 percent.
Its new browser will arrive as Microsoft Edge, replacing the waning Internet Explorer, when Windows 10 is released.
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What: Microsoft announced it
When: 29 April 2015