Prime Minister Narendra Modi on 27 August 2017 announced the launching of 15-days 'Cleanliness is Service' campaign ahead of the 2 October 2017 (Gandhi Jayanti). The announcement was made during the radio programme 'Mann Ki Baat'.
PM Modi asked people to undertake the 'Cleanliness is Service' or 'Swachchta Hi Seva' campaign to promote the creation of an environment of cleanliness while marking the third anniversary 'Swachch Bharat' programme that was launched on 2 October 2014.
The campaign shall be on the lines of 'Jal Seva, Yahi Prabhu Seva' (Service of water is the Service to God). The campaign can be undertaken utilising the festivals like Diwali, Navratra and Durga Puja.
The campaign will be promoted through social media in the form of essay competitions in any language, short film competitions and painting competitions.
Apart from this, PM Modi also announced that this year, Gandhi Jayanti will be celebrated as 'Swachch Do Aktoobar, Clean 2nd October'.
More than 230000 villages have been declared 'Open Defecation Free' till date and about 67 per cent population has toilets now.
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