Prasar Bharati, India's public broadcaster, has launched its own OTT platform called Waves. The app, available on Android and iOS, is promoted as "Waves - Family Entertainment Ki Nayi Lehar."
The platform offers about 40 live channels, including popular ones like B4U, ABZY, SAB Group, and 9X Media. It also features major news channels such as India Today, News Nation, Republic, ABP News, News24, NDTV India, and others. All Doordarshan and Akashvani channels are also available. However, some major broadcasters' channels are currently not included.
Live Channels Available on Waves
The live channels that are available on the site are B4U Kadak, B4U Bhojpuri, B4U Music, B4U Movies, Pitaara Movies, PTC Punjabi Gold, PTC Punjabi, Dabang, 9X Jalwa, 9X Jhakaas, 9X Tashan, ABZY Movies, ABZY Dhakad, Mastii, Maiboli and USPL.
According to information obtained from various media sources, the 40 channels that are featured on the Waves platform were chosen based on trending popularity, reach, and GRPs.The portal provides a wide range of material, such as movies, music, news, and regional programming.
Variety of Content on Waves
In addition, Waves offers a wide variety of material, such as TV series, games, live events, and films like Alice Darling, One Day, The Impossible, and Aarakshan. Today, the International Film Festival of India (IFFI) in Goa will host the app's official launch.
Objective of the Prasar Bharti’s OTT Platform
In an effort to increase its online visibility, Prasar Bharati asked TV broadcasters to join its over-the-top platform earlier in August. Prasar Bharati keeps the remaining 35% of the ad money while participating stations receive 65%. This program presents a novel revenue-sharing mechanism. This strategy seeks to increase the platform's attractiveness and draw in new content producers.
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