Reliance Beats Apple in Popularity and Trust, Says FutureBrand Index 2024

Under the leadership of billionaire Mukesh Ambani, Reliance Industries Limited (RIL) has accomplished a significant milestone by ranking second in the FutureBrand Index 2024. This is the first time an Indian company has surpassed IT giant Apple and placed in the top three of this renowned worldwide rating.

The FutureBrand Index assesses businesses on the basis of brand impression rather than financial performance. RIL's brand positioning, consumer trust, and strategic improvements across industries like energy, telecom, and retail are the primary reasons for its rise from 13th rank in 2023 to second place in 2024.

Samsung Becomes Top Brand in 2024

According to a survey, traditional leaders like the United States are being overtaken by Asia-Pacific and other regions in global brand dominance. The report states that The FutureBrand Index evaluates brands on their ability to reach new levels of leadership.

Samsung moved up four spots from 2023 to secure the top position in the 2024 ranking. The South Korean company has built a strong brand and loyal customer base through continuous improvement and consistency.

Reliance More Popular Brand Than Apple

Apple, which held the top position in 2023, is now ranked third. However, it still received high scores for brand consistency, customer engagement, and well-being.

The report also notes that some once-iconic brands are losing their appeal. For example, Boeing (ranked 12th in 2014) and Volkswagen (ranked 17th in 2014) are no longer on the 2024 list. This reflects how brand perception is constantly changing.

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Indian Brands Gaining Global Recognition

More Indian companies are now competing globally in industries such as pharmaceuticals, healthcare, electric vehicles, green energy, fintech, and digital payments.

Reliance has made significant progress on the global stage. Its success is driven by strong brand positioning, customer trust, and a diverse business portfolio. This achievement highlights the importance of innovation and customer engagement in a highly competitive global market, inspiring other Indian companies to grow internationally.