Star Private Ltd and ESPN won Cricket Sponsorship Rights in India for 2013-14

Oct 4, 2013 11:38 IST

Star Private Ltd and ESPN on 3 October 2013 were awarded the cricket sponsorship rights for all international series and the domestic tournaments in India for the year 2013-14 by BCCI at the base price of two crore rupees per fixture, considerably low compared to their previous deal with Airtel. The sponsorship rights were awarded by the Marketing Committee of the BCCI.

There are two international series currently scheduled during the period: the seven-match ODI series and a T20 game between India and Australia, followed by two Tests and three ODIs against the West Indies. Sponsorship rights will extend to domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy.

The new deal comes after Airtel's partnership with the BCCI ended in 2013. The telecom giant had won the sponsorship rights in 2010 for all international and domestic matches scheduled in India. The three-year contract, running from September 1, 2010 to March 31, 2013, was worth Rs 3.33 crore for each international fixture.

Airtel was also allowed branding on stumps and fixed slots for in-stadium advertising as part of the deal. There was a three-month window for Airtel to negotiate an extension of the contract, but with no further discussion on the matter, the BCCI's marketing committee floated fresh tender document in September 2013.

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