To promote Kerala’s tourism departments Visit Kerala Scheme, Kerala government on 23 June 2015 appointed tennis legend Steffi Graf as Ayurveda brand ambassador.
Kerala Chief Minister Oommen Chandy said that the decision to appoint Graf as Brand Ambassador was taken by the state Cabinet.
An agreement in this regard was reached between the state’s tourism department and former World number one tennis player of Germany, who had bagged 22 Grand slam single titles, which is second only to 24 singles titles won by Margaret Court of Australia.
Her 22 singles titles also marks the record for most Major wins by a tennis player (male or female) since the introduction of the Open Era in 1968.
In 1988, she became the first and only tennis player (male or female) to achieve the Calendar Year Golden Slam by winning all four Grand Slam singles titles and the Olympic gold medal in the same calendar year.
She retired from professional tennis in 1999, and married to former World No. 1 men’s tennis player Andre Agassi in October 2001.
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When: 24 June 2015