Suresh Prabhu launches Intellectual Property mascot ‘IP Nani’

May 18, 2018 09:49 IST
Suresh Prabhu launches Intellectual Property mascot ‘IP Nani’

Union Minister of Commerce and Industry Suresh Prabhu on May 16, 2018 launched the Intellectual Property (IP) mascot ‘IP Nani’. The mascot was launched during a conference on the National Intellectual Property Rights Policy in New Delhi.

On the same occasion, an anti-piracy video featuring the Bollywood superstar Amitabh Bachchan was also launched.

Mascot IP Nani

 IP Nani

IP Nani

  • Mascot IP Nani is a tech-savvy grandmother who is shown helping the government and enforcement agencies in combating the Intellectual Property crimes with the help of her grandson ‘Chhotu’, also known as Aditya.
  • This IP mascot will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.
  • This mascot is also in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day 2018 which celebrated the brilliance, ingenuity and courage of the women who are driving change in our world.
  • It also depicts that a strong IP system can support innovative women and everyone in their quest to bring their amazing ideas to the market.

IP Nani: A part of National IPR Policy

Considering that the Intellectual Property Rights (lPRs) are increasingly becoming the crucial drivers of social and economic growth, the Union Cabinet approved the National IPR Policy on May 12, 2016.

The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”, aimed at raising awareness on IPR for school children to nurture creativity and the ability to innovate from a very young age.

In this context, the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP) produced a series of animated videos on IPRs for children with IP Nani as their central character.

For creating such inspirational videos, CIPAM collaborated with the European Union Intellectual Property Office (EU-IPO).

Seven objectives of National IPR Policy

IPR Awareness: Outreach and Promotion - To create public awareness about the economic, social and cultural benefits of IPRs among all sections of society.

Generation of IPRs - To stimulate the generation of IPRs.

Legal and Legislative Framework - To have strong and effective IPR laws, which balance the interests of rights owners with larger public interest.

Administration and Management - To modernize and strengthen service-oriented IPR administration.

Commercialization of IPRs - Get value for IPRs through commercialisation.

Enforcement and Adjudication - To strengthen the enforcement and adjudicatory mechanisms for combating IPR infringements.

Human Capital Development - To strengthen and expand human resources, institutions and capacities for teaching, training, research and skill building in IPRs.


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