Swedish Luxury Carmaker Volvo signed Jeev Milkha Singh as its Brand Ambassador

Swedish luxury carmaker Volvo signed golfer Jeev Milkha Singh as its Brand Ambassador in order to push sales.

Created On: Apr 8, 2013 18:21 ISTModified On: Apr 8, 2013 18:25 IST

Swedish luxury carmaker Volvo on 7 April 2013 signed golfer Jeev Milkha Singh as its Brand Ambassador in order to push sales. In 2012 the company sold 800 units and the target for 2013 is around 1100 to 1200 units. In the first quarter of 2013, Volvo has sold 276 units which is an increase of 140 percent from the year 2012.

Swedish luxury carmaker Volvo is looking to increase sales in India by around 50 per cent in 2013 to about 1200 units and will launch its new model V40 Cross Country by June 2013.The new model will compete directly with BMW’s X1.

At present, Volvo Auto India sells four models, XC60 (SUVs), XC90, and S80 and S60 (sedans) in India.

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