Times Television Network (TTN) tied up with one of the leading distribution companies MSM Discovery Pvt Ltd. (MSMD) in the second week of February 2013 in order to collect subscription revenue of its channels. MSMD is known as TheOneAlliance and is actually a joint venture of Sony's Multi Screen Media Pvt Ltd as well as Discovery Communications.
After the tie-up, all the entertainment and news channels of TTN i.e., Movies Now, Zoom, Times Now and ET Now will be distributed across the country for collecting subscription of revenue over HITS, Cable (Digital and Analogue), DTH and IPTV platforms as the part of TheOneAlliance. However, the channel penetration and marketing will be done independently by the TTN.
There has been a business relationship between Multi Screen Media and Times Group since long which spreads over Filmfare Awards, movie licensing deal with the Sony Pictures Entertainment as well as the international advertising sales partnership for US. TTN channels have more than 100 million viewers in 30 million households in India.
Multi Screen Media India announced that TheOneAlliance offers entertainment to its viewers and addition of the TTN channels will help in strengthening the company even more.