Union Government launches quality mark logo for milk and milk products

Jul 21, 2017 13:28 IST

Union Agriculture Minister Radha Mohan Singh on 20 July 2017 launched National Dairy Development Board's (NDDB) quality logo for milk and milk products to signify safe and quality milk and milk products from dairy cooperatives.

This move will reinforce the consumers' recognition that the quality mark is synonymous with good quality.

CA eBook


Key Highlights

NDDB's quality mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge.

This will also contribute to building consumer confidence in dairy cooperative brands.

It will also bring about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products.

This system does not propose any new, additional system for food safety and quality management but lays down the processes required for ensuring quality and safety.

The award of quality mark would be valid for three years subject to maintenance of quality, food safety standards and compliance with the terms and conditions of the agreement.

Is this article important for exams ? Yes5 People Agreed

DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Latest Videos

Register to get FREE updates

    All Fields Mandatory
  • (Ex:9123456789)
  • Please Select Your Interest
  • Please specify

  • ajax-loader
  • A verifcation code has been sent to
    your mobile number

    Please enter the verification code below

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK