US-based company mGage acquired Unicel Technologies

With this acquisition, mGage will gain a strong foothold in enterprise mobile marketing and mobile CRM market in India.

Created On: May 12, 2015 15:05 IST

Global mobile multi-channel messaging platform mGage on 11 May 2015 acquired Bengaluru-based counterpart Unicel Technologies. However, the deal value was not disclosed by both the companies.

With this acquisition, mGage will gain a strong foothold in enterprise mobile marketing and mobile CRM market in India. As a combined organisation, mGage will enable more than 60 billion transactions annually.

Both mGage and Unicel firms help banks to notify customers via SMS alerts about their transactions, enable insurance companies send payment reminders, or assist e-commerce firms to send text messages regarding shipment, delivery or cancellation.

About mGage

The mGage multi-channel platform serves more than 1000 bluechip brands, enterprises and partners through a network of more than 800 mobile operators around the world.

It serves both traditional brand marketers as well as customer care organisations within the enterprise. It offers messaging features with retargeting capabilities including SMS, voice, email, USSD, push notifications and OTT.

About Unicel Technologies

Unicel is a mobile messaging company providing integrated cloud communications solutions across SMS, voice, USSD and e-mail platforms in India.

Founded by Vinay Agarwal in 2003, Unicel currently employs around 100 people and has a client base of over 1000 enterprises across India including various Fortune 500 brands.

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