Wipro Bought Singapore Based FMCG Company LD Waxson

Wipro Consumer Care and Lightning (WCCL) on 8 December 2012 acquired the Singapore-based FMCG Company LD Waxson for 790 Crore Rupees.

It is being considered as the second largest acquisition by Wipro till date, Earlier Wipro had acquired Unza, another Singapore-based FMCG brand in Year 2007 for 246 million Dollars. Wipro Consumer Care and Lightning (WCCL's) portfolio of national and international brands includes Santoor, Chandrika, Aramusk, Enchanteur, Yardley, and Woods of Windsor.

LD Waxson is going to give Wipro ownership of skincare brands such as Bio-essence and Ginvera, and the healthcare brand Ebene. The acquisition is supposed to provide WCCL a grip in emerging consumer care markets such as Taiwan and western and eastern China, increase WCCL's market share in the Malaysian facial care market from 17% to 26% and take the company to a leadership position in Singapore. Wipro is already present in these countries and the company gets 45% of their total sales from outside India.

It is the sixth deal in the past five year and the company plans to continue to look for acquisition in developing markets in the skin care and fragrance category.

In November 2012 Wipro had announced its decision to demerge its non- IT business including consumer care. This move is believed to greatly affect the consumer care business by providing the company greater flexibility. The demerger will provide the company greater flexibility in terms of expansion and acquisition.