This programme’s transformational cross-disciplinary learning aims to nurture youth into competent future managers with leadership abilities, innovative mindset and a deep empathy to work effectively in the emerging rural economies.
The outreach of education, rising income and aspiration levels enabled by advancement in Information and Communication Technology has developed Indian rural sector as a vibrant economic growth engine. In consonance with India's 'rural rising', most businesses are going rural for increasing their business volume and sustaining growth, thereby leading to an increase in demand for professionals who understand rural consumer needs, market potential and can manage corporate affairs in the rural sector.
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