Arise India Ltd, a leading manufacturer in electronic goods on 7 August 2013 opened up a new vista in a television viewing with the launch of its LED television range. These televisions will be available in markets from 15 August 2013.The company has especially targeted the emerging consumers in Tier II and Tier III of the country with this launch. Among the key features of these TVs is Eye Protection Technology (EPT) which safeguards eyes from growing irritation due to longer television viewing.
Arise India Ltd, after servicing the electrical needs of the country over the past 25 years with a trustworthy range of products, the company now looks to redefine its consumer’s television viewing experience with our new LED range.
The company has set a target of selling 1 lakh LEDs in 2013-14 and wants to raise the slab upto 2 lakh in the coming years. The LED range of Arise includes a total of eight models in various television sizes ranging from 16 to 50. The MRP of these televisions will be in the range of 7490 rupees to 79990 rupees.