Google signed strategic partnership with PricewaterhouseCoopers to target Digital India projects

Online search giant Google on 5 April 2015 entered into a strategic partnership with consulting firm PricewaterhouseCoopers to target Digital India Projects and large enterprise deals.

With the Indian partnership, Google wants to push itself into large e-governance projects and improve the sales for its cloud services in India.

PwC has already built a 30-member team to look after such projects and is using its 1800-people technology team in India to develop industry-specific solutions built on Google platforms.

Google is already working with the government on several projects, including MyGov, the citizen engagement platform of the government of India, to launch a nationwide contest to build a mobile app.

While Google has been fairly successful in reaching out to small and medium businesses in India, it still finds the going tough when it comes to cracking projects at large corporations where its competitor Microsoft has a stronghold.

Microsoft in the end of March 2015 announced a similar partnership with KPMG to include a global collaboration to deliver new suites of innovative solutions and services in data and analytics, cloud compliance and transformation and business solutions.

Both Google and Microsoft have been aggressively trying to be a part of the 1.13-lakh crore rupees Digital India initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and support trade.