Union Cabinet on 9 January 2014 approved a comprehensive regulatory framework in the form of guidelines for Television Rating Agencies in India. The guidelines have been launched with an aim to make television ratings transparent, credible and accountable.
This was a long-awaited proposal for bringing out a comprehensive regulatory framework which has been done to streamline the way TV channels are rated in the country. The framework will cover a detailed procedure for registration of rating agencies, eligibility norms, terms and conditions of registration, methodology for audience measurement, cross-holdings, complaint redressal mechanism, audit, disclosure, sale and use of ratings, reporting requirements and action on non-compliance of guidelines.
With a reasonable notice, the TRAI and I and B can conduct inspections of the rating company as per the issued guidelines. The proposal has been designed following the recommendations of Telecom Regulatory Authority of India (TRAI). This will help in streamlining the process of rating viewership of TV channels.
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