Microsoft, the IT and software company was declared as the most attractive employer of India for 2013 for the third time in a row, as per the latest survey conducted by the HR service company, Randstad. Microsoft was followed by Hewlett Packard (HP) and Google India at second and third ranks respectively.
In the list of top 10 most attractive employers, there were IBM (4th), ONGC (5th), Sony (6th), Larsen & Toubro (7th), Steel Authority of India (8th), SBI (9th) and Tata Consultancy Services (10th).
Apart from this, special recognition awards were given away to Steel Authority of India Ltd (SAIL) in the manufacturing sector, Oil and Natural Gas Corporation (ONGC) in the energy sector and Larsen & Toubro in the infrastructure sector.
Features of Survey
• The survey conducted by Randstad observed that in Indian markets there is higher level of attrition, which is why it is important for the company to go for employer branding because it helps in attracting as well as retaining the top talents.
• The survey covered 7000 respondents. It was found that Indian workforce preferred job security along with competitive salary.
• In comparison to 2012, this year there is a considerable increase in salary as well as employee benefit importance, which is followed by job security.
• Apart from competitive salary as well as job security, there were other factors which appeared in top five list and these factors included pleasant working ambience, work-life balance as well as career progression opportunities.
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