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Navneet Kaur Dhillon won the Multimedia Award at the Miss World 2013

Sep 27, 2013 15:38 IST

Pond's Femina Miss India World 2013 Navneet Kaur Dhillon on 27 September 2013 won the Multimedia Award at the Miss World 2013 in Indonesia. India won this award for the second time in a row. The award was first introduced by the Miss World Organization in 2012 and India's Vanya Mishra was its first winner.

The Multimedia Award is given on the basis that how contestants presented their web section of the Miss World website and a Facebook page wherein they interact with fans through status updates, photos and videos. The contestants earn fast track points through maximum updates, interactions, likes and shares by fans and it ultimately helps the contestant win the Multimedia Award.

Navneet's active interaction with her fans, her regular updates about the experiences at the Miss World 2013 contest through self-clicked photos and videos on the assigned Facebook page  were the main reasons to help her win Multimedia Award. Navneet also created awareness about the rare Sumatran Tiger by posting its pictures and videos.

As of today, Navneet's page boasts of 120000 active fans and the posts reaches to 1000000 people a week. Navneet’s close competitors were Miss Thailand and Miss Nepal for the Multimedia Award.

Navneet, formed partnership with Hindustan Unilever Ltd, Pureit Brand to create awareness about the importance of safe drinking water in India. This also helped her winning the award.

Is this article important for exams ? Yes41 People Agreed
Read more Current Affairs on: Navneet Kaur Dhillon , Multimedia Award , Miss World

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