Nokia India team, in the month of July 2013, teamed up with the Public Works Department of Maharashtra in order to raise awareness regarding the safety of pedestrians. For this purpose, Nokia India proposed to colour 12 black-and-white zebra crossings of Mumbai, with the vibrant colours.
Nokia India decided to paint these crossings in order to remind constantly to the road users, about these crossings. The inauguration of this campaign was done by the Managing Director, Nokia India- P. Balaji. P. Balaji painted the zebra crossing outside Sahara Star Hotel. This was the first crossing to be painted with colours, among 12 others across Mumbai. These crossings will be maintained by Nokia till August 2014.
It is important to note that around 12000 people are killed in the road accidents in Maharashtra. The initiative of Nokia will help in raising awareness for driving responsibly and for the purpose of road safety. This is the citizen movement, which would help in encouraging people towards pedestrian safety.
Nokia, at present, has the digital initiative called #colourisin. The campaign undertaken by Nokia will help people in reminding more about the colours, which in turn, will also serve as Nokia’s corporate responsibility.
After Mumbai, Nokia has the same plans for other cities like Bangalore, Kolkata and Delhi.