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Parle Products launched nationwide Litter Free Campaign

The campaign aimed at setting the course for community and raise awareness with its positive messaging, across the country through a series of Television Commercials.

Feb 14, 2015 11:10 IST
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Parle Products on 12 February 2015 launched its nationwide Litter Free Campaign to urge consumers to show garbage its place.

Parle Products has launched the first phase of the Litter Free campaign. The campaign aimed at setting the course for community and raise awareness with its positive messaging, across the country through a series of Television Commercials.

The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to Show Garbage Its Place.

Parle Product is one of India's pioneers in the biscuit and confectionery manufacturing segment. Parle Products is a brand that generates disposable biscuit, candy and chips wrappers and in many instances consumers toss them on the streets and other public areas without a second thought.

Through the Parle Litter Free Campaign, Parle Products offered a potentially brighter future of curbing garbage build-up in our surroundings and saving our environment.

The campaign is in line with the Swaccha Bharat Abhiyan.  Previously, Parle Products had associated the campaign with Indian festivals and successfully spread the Litter Free message at Raas Garba and Jagadhatri Puja in West Bengal.

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