As per the research firm IHS iSuppli Samsung displaced Nokia to become the world’s leading top mobile brand for the year 2012.
This is the first time in 14 years that Nokia is not on top of the global cell phone business on an annual basis.
The report states that Samsung’s market share account of worldwide cellphone shipments is expected to be 29 percent. It was 24 percent in 2011. On the other hand, Nokia’s share for 2012 dropped down to 24 percent, down from the 30 percent market share in 2011.
Apple is expected to come in at number three with a 10 percent market share, up 3 percent from last year.
Market for smartphones is steadfastly growing and this strategically explains the rise of Samsung. Samsung’s Android powered phones are now leading strategy in and around the globe which is a key market for smartphones.
Samsung’s successes and Nokia’s struggles in the cellphone market the year 2012 were determined entirely by the two companies’ divergent fortunes in the smartphone sector.
As per the report the global smartphone shipments are set to rise by 35.5 percent in 2012, while overall cellphone shipments will increase by approximately 1 percent. At the end of 2012 smartphone penetration will be at 47 percent, up from 35 percent in 2011, adds the report.
| Rank | Company | 2011 | 2012 |
|---|---|---|---|
| 1. | Samsung | 24% | 29% |
| 2. | Nokia | 30% | 24% |
| 3. | Apple | 7% | 10% |
| 4. | ZTE | 6% | 6% |
| 5. | LG | 6% | 4% |
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