Former Benetton India MD Sanjeev Mohanty was on 30 October 2015 appointed as Chief Executive Officer (CEO) and Managing Director (MD) of fashion focused e-tailer Jabong with effect from December 2015.
With his appointment, for the first time the Indian e-commerce would witness a CEO from a traditional retailer heading an online venture in India. Mohanty served United Colors of Benetton Indian unit for 11 years, during which he made the Italian giant the largest international fashion brand in the country.
Under Mohanty’s leadership, United Colors of Benetton India was listed as one of the Top 50 firms to work for in the retail sector consecutively for three years from 2012 to 2014. He was the youngest business head ever when he took over as head of India business in November 2004.
He managed three Italian fashion retail labels Benetton, Sisley and Undercolors in India, during his tenure as Managing Director of Benetton India Pvt Ltd.
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