Indian Prime Minister Narendra Modi has become the most followed world leader on Instagram with 7 million followers, surpassing even US President Donald Trump who currently has 6.4 million followers.
The findings are a part of a global study- ‘World Leaders on Instagram’, which was conducted by the global public relations firm Burson-Marsteller, which analysed about 325 accounts having a combined total of 48,705,021 followers and published 61,281 posts in the past 12 months. The combined posts have received 371,711,417 interactions including both comments and shares as of 1 April 2017.
• The study revealed that Narendra Modi, who has posted only 101 posts till date, which is a lot lesser than Donald Trump’s 1687 posts, has had much better interaction rate with 5.15 per cent in comparison to Trump’s 3.39 per cent.
• However, both fall short when it comes to the former US President Barack Obama, who was the first world leader to set up an Instagram account, on 4 January 2012.
• Both Trump and Modi’s followers combined amount to 13.4 million followers, which is still fewer than Barack Obama’s 13.9 million followers.
• Modi has also been adjudged as the most effective world leader with each of his posts receiving an average of 223000 interactions including both comments and likes.
• Pope Francis with 3.7 million followers is the third most followed world leader on the photo sharing social media application, just ahead of White House with 3.4 million followers and Indonesian President who enjoys a following of 3.6 million.
• The others featuring in the study’s top ten list include Queen Rania of Jordan (3.1m), Russian Prime Minister Dmitry Medvedev(2.7m), Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum(2.3m), Turkish President Recep Tayyip Erdogan (2.1m) and the Supreme leader of Iran, Ayatollah Ali Khamenei (1.3m).
Commenting on the study, CEO of Burson-Marsteller, Don Baer stated that now leaders around the world are sharing a sense of personality, creativity and also conveying global social and political context through online communications.
Overall, 73 heads of state, 38 heads of governments and 28 foreign ministers maintain their personal pages on the social media platform.