As per the report entitled From Buzz to Bucks: Capitalizing on India’s Digitally Influenced Consumers, released by Boston Consulting Group (BCG), the number of Internet users in India is likely to triple from 125 million in 2011 to 330 million by 2016. The report states that 40 percent of India’s 90 million urban Internet users are influenced by online activities such as product research and price comparison while buying anything.
BCG's Centre for Consumer and Customer Insight surveyed 25000 Indian consumers on their online activities during each step of the purchase cycle in different product categories so that how Internet use affects buying decisions could be determined.
The report revealed that men are far more likely than women to be on the Internet and more than three times likely to be digitally influenced. The Internet has the highest penetration in the age-group of 18 to 24 and the lowest among those older than 54. The Internet is likely to reach small towns and it can bridge the geographic barriers.
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