Usha International Limited on 25 March 2015 won the Gold award in the Last Mile Distribution Initiative of the year category at the 6th Annual Flame Awards 2015. The awards were hosted by the Rural Marketing Association of India.
It was awarded in recognition of its rural marketing initiative to extend their footprint into small towns and villages.
The company set up its rural business in April 2013 and named it Project Sampark. This is an extension of the company's distribution network into towns with population of less than one lakh and all of India's villages.
Through Project Sampark, company has reached out to over 400000 households.
With 69 percent of India's 1.2 billion population based out of rural areas, Usha is looking at establishing its footprint to over 8000 towns and 6.4 Lakh villages.
Dinesh Chhabra is CEO of Usha International Limited.
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