Union Minister of State ( I/C)Youth Affairs and Sports Col Rajyavardhan Rathore launched the vibrant Khelo India logo, reflecting the freshness, agility and vitality of New India at the Jawaharlal Nehru Stadium.
The logo also transmits the sense of fitness and competitiveness.
Khelo India logo
The three-stroke Khelo India logo was designed by Ogilvy India. It has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms.
The colour of the Indian flag evokes a sense of National pride and team-work.
The logo design is a crowd-sourced idea.
Khelo India, being the national programme for the development of sports, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports.
As per the government, the future of India is aligned with the youth of the nation, which is adopting sport as part of its culture.
Khelo India flagship event will begin on January 31. According to the ministry, it is receiving the brilliant response from across the country for the inaugural Khelo India School Games that.
These competitions will act as avenues for identification of budding sporting talents in specific sports disciplines. We are proud that everyone is coming together in the movement.
The Khelo India School Games will be broadcasted by Star Sports, which is being held in collaboration with the School Games Federation of India and National Sports Federations by setting up an Organizing Committee as per the procedure of the Ministry of Youth Affairs & Sports.
SGFI and NSFs will draw up and conduct an annual calendar of competitions leading up to the Khelo India School Games.
What: Vibrant Khelo India logo