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MBA in International Business vs. MBA in Marketing: Detailed Comparison

May 18, 2016 15:07 IST
    MBA in International Business vs. MBA in Marketing: Detailed Comparison
    MBA in International Business vs. MBA in Marketing: Detailed Comparison

    It has become a ritual every morning when Raman comes to my office to discuss his personal issues. This morning, the topic for his discussion was his son “Rohan”. He and Rohan, both were in a quandary regarding which career prospects would suit him after completing his graduation. Raman was in a catch as to which MBA specialization his son Rohan should opt for, MBA in International Business or MBA in Marketing. Well, this seemed to be a tough decide regarding which domain should one leave and which one should he pursue. Anyways, like always I was the torch bearer to ward off the evil of doubts hovering over him, concerning his son.

    An MBA is a much sought after and coveted degree dreamt by almost all the graduates who want to upgrade their skills to reach their career goals and climb the corporate ladder. Apart from general MBA, students can specialize in various fields like marketing, finance, accounting, supply chain management, international business etc. But students like Raman, who are not able to decide whether to go for an MBA in International Business or MBA in Marketing face utter dilemma. Each MBA specialization has its own advantages and utilities in business world.

    So before you jump into the fray, you need to ask yourself some questions:

    1.  Do you have the aptitude to crack this MBA Entrance Exam with good percentile?

    2. What are those subjects in which you have scored really very well and those in which you need some improvement (both at academic level and graduation level)?

    3. Have you got good writing and oratory skills? As you need to be well versed in both mediums of communication of English?

    4. Some B-schools give extra weightage to Work Experience. What is your Work Experience and how will it help you in your MBA?

    5. Salary is the most important criterion while choosing an MBA. Once placed in a reputed company, in how many years will you be able to pay back your MBA course fee and other expenses incurred during your MBA? To put in a nutshell, what will be your Return on Investment (ROI)?

    6. How will you calibrate your area of interest while equating it with your choice of MBA?

    You can also use this informative diagram to note down the answers to these questions. Then you need to concentrate on this chart and analyses which specialization holds a promising career for you.

    Once you attain a clear insight, you find yourself in a good position to assess which specialization is worthy enough for your time, money, and efforts.

    With the help of information provided in this article, we will provide you a blue print of distinctions between both the specializations. It is very imperative to have a crystal clear

    knowledge of the differences as far as your career in these two domains is concerned.

    You need to be very careful in your decision making process because once you choose one course, then your decision would be irrevocable. Your right decision will take you miles ahead of others and wrong decision will land you in a soup.

    These minute yet substantive differences will assist you in taking right decision whether to opt for MBA in International Business or MBA in Marketing as you will be aware about the key differences.




    International Business





    Technical Skill Set


    Love for foreign language

    International legal skills for business

    Global Finance Skills

    Keen interest in knowing different cultures

    Knowledge of Marketing Strategy

    Ability to conduct SWOT analysis

    Aggressive approach to sell/ persuade

    Comprehensive understanding of target





    Personal Skill Set

    Analytical Skills

    Well versed in different foreign languages

    Meticulous Researcher

    Risk Taking Ability

    Awareness about the World Economy

    Creative Ideas

    Out-of-the-box Thinking

    Exceptional Communication Skills (Soft Skills)

    Critical Thinking
    Result/Target Oriented

    Power to persuade

    Knowledge of marketing strategies






    Cross cultural management

    Global procurement and supply management

    International Business Law

    International Business Markets

    International Marketing

    International Banking and Capital Markets

    Marketing Research

    Consumer Behaviour

    Brand Management

    Customer Relationship Management

    International Marketing

    Digital Marketing

    Retail Management


    Financial Incentives

    Initial Salary Rs. 500,000/- to Rs. 1200,000/- Depending upon the ranking and reputation of B-School

    Initial Salary Rs. 300,000/-






    Career Path

    Multinational Manager

    International Trade and Custom Manager

    International Foreign Policy Advisor

    Financial Controller

    International Marketing Director

    Business Development Director


    Sales Associate

    Customer Relationship Executive

    Market Research Analyst

    Media Planner

    Brand Manager

    Product Manager

    Corporate Sales Head

    Regional Manager

    Digital Marketing Head

    General Manager



    Scope of Job

    Multinational Banks

    International Corporations

    Manufacturing Companies
    Aviation Companies
    Shipping Companies

    Import-Export Firms


    Retail Industry

    Consultant Firms

    Hospitality Industry

    Advertising Industry

    Digital Marketing






    Nature of Job

    Risk Oriented

    Involves International Business Dynamics

    Revolves around Foreign Policy of Nations

    Management Operations

    Foreign Policy Advising

    Negotiating International Business Deals


    Innovation in Running Campaigns

    Positive Outlook

    Content Oriented

    Profit Oriented

    Enthusiasm and Zeal in Selling





    Top Professional to Follow

    1. Indra Nooyi (Pepsico CEO)

    2. Ajaypal SinghBanga (Master Card CEO)

    3. Richard Branson (CEO Virgin Group)

    4. Bill Gates (Founder Microsoft Corporation)

    5. Anshul Jain (Formerly Co-CEO of Deutsche Bank from 2012 untill 2015)

    1. Tim Cook (Apple CEO)

    2. Kumar Mangalam Birla (Chairman of Aditya Birla Group)

    3. Adi Godrej (Chairman of Godrej Group)

    4. Anand Mahindra (Managing Director and Chairman of Mahindra & Mahindra)

    5. Kiran Mazumdar Shaw (MD & Chairman of Biocon Ltd)

    Cyrus Mistry (Chairman of TATA Group)

    6. Vishal Sikka (CEO Infosys Group)

    Growth Structure

    Salary is one of the most significant factor which acts as a precursor while selecting a particular specialization as student often takes into account the ROI of this coveted degree.

    MBA in Marketing -­ As per the survey report conducted by the HRD Ministry, around 60% of candidates get enrolled for the MBA programs after gaining prior experience of 2 – 3 years. The skills, qualification and the working experience will assess the pay packages for these MBA Graduates. For freshers, it would be the skills and qualification that decide their remuneration packages.

    Median Mid-Career Pay (MBA -Marketing)

    Rs. 18, 40500/-


    Different Job Profiles after MBA in Marketing

    Salary (Per Annum)


    Marketing Director

    Rs. 18,40500/-


    Business Development Manager

    Rs. 12,70885/-


    Marketing Manager

    Rs. 10,05000/-


    MBA in International Business - ­ In International Business Management, when compared with other fields, your salary depends upon the location of Job. If you are working in the United States, the fat pay packages are normally found in larger cities where international corporations are based in New York City and California. You can switch to another city in order to work in the global business field. Some U.S.­ based companies many times hire workers to send them in various foreign cities in order to fill international positions in various cities around the globe. Your salary will depend on the city you will be working in. If you are well versed in various foreign languages then it will be an icing on the cake for your career. As the company would not mind in paying you extra bucks as they will not have to pay a translator to work with you.

    Median Mid-Career Pay (MBA -IB)

    Rs. 19,50000/-


    Different Job Profiles after MBA -IB


    Salary (Per Annum)

    Sales Director

    Rs. 19,00000/-


    Operations Director

    Rs. 16,78000/-


    Project Manager

    Rs. 12,40500/-



    MBA in Marketing is for those students who have good communication skills and an aptitude to read and analyse the market trends, competitors and products. If you intend to pursue general management careers, then MBA in Marketing is the major for you. Students who feel that they can walk the walk and talk the talk with international clients then MBA in Marketing is the ideal career option to go for. MBA in Marketing equips you with the significant strategies in sequestering market segments of potential customers and producing marketing strategies as per their taste and preference. If you move further to market products online then there is Interactive marketing that helps in creating marketing software programs. After the successful completion of the course in MBA in Marketing students can apply in various MNCs including Marketing and Advertising companies.

    Whereas an MBA in International Business brings in exciting career opportunities as it concentrates on management operations, international management tactics and world economics. Technological Advancements and the ease of mapping the world in few hours have given birth to business opportunities for industries around the globe. With the ease of doing business in foreign trade practices, globalization and favorable government policies lot of businesses are becoming global, and hence an MBA in International Business can be a smarter move to boost your career prospects.

    Lastly, everything filters down to your interest and aptitude. We have shown you the clear contrast between MBA in International Business and MBA in Marketing. Now you are just required to do a bit of research on your Capacity and Career Objectives.

    We hope that our Comparative Analysis between the two majors will help you in taking a sound decision that can boost your career prospects.

    If you think that we have missed on any aspect then kindly post your comments below and help us discuss more!! Share this article among those who are in a state of

    For more assistance on career related problems related to MBA course, keep visiting jagranjosh.com…

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