Bharti Airtel declared on 25 May 2011 announced that it entered into a five-year deal with mobile software-maker Comviva for providing value-added services across Airtel's operations in 16 African countries.
Comviva along with managing all the VAS nodes, will also manage the complexities associated with the emergence of multiple technologies, different standards, myriad applications and content.
By handing over management of operations to Comviva, Bharti Airtel plans to enhance efficiencies in the operations and bring a closer focus on marketing initiatives that will help drive usage and engagement levels across our customer base.
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