The Central Consumer Protection Council (CCPC) headed by K V Thomas decided to set up a sub-committee on 3 February 2014. The CCPC is under the Union Ministry of Consumer Affairs
The committee will issue guidelines to monitor the advertisements as currently there is no any legal safeguard available for consumers to deal with the false advertisements.
If the claims made by whitening creams proved unphenomenal as advertised, Consumer should have right to claim compensation not only from the advertisers but also from the celebrities endorsing the product.
The committee will submit its recommendations by the end of February 2014.
Earlier, M.P. High Court has given directions to set up an ad monitoring panel to monitor the advertisements on regular basis. The directions were submitted by Vibha Bhargava Commission.
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