Facebook launches new tools for video creators

Nov 17, 2017 11:44 IST
Facebook launches new tools for video creators

Facebook has announced new tools for video creators to join its platform in an attempt to take on Google-owned YouTube. The new tool will be called Facebook Creator App.

It will help the community create original video, go live with exclusive features and connect with their community on the Facebook.

The app initially has been started globally on the iOS platform and will roll out for Android users in the coming months.

Video creators can also access Facebook Stories to engage with their fans.

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Key Points

The creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetise with products like branded content.

The app has tools that make it easy to create live broadcasts with a personalised and fun feel.

With the help of this app the video creators can start custom live stickers that viewers can use to interact, add intros and outros, and graphic frames to create a consistent brand.

Creators can connect with fans and collaborators with a unified inbox, which centralises comments from Facebook and Instagram, and messages from Messenger with the "Community Tab" feature.

Facebook also announced a website "Facebook for Creators" where creators can find resources and tips to create great videos, connect and grow the with fan base.

Facebook is also testing 4K quality of videos after starting a host of video-centric features over the last year.
However, its competitors YouTube have been working with 4K video since 2010. YouTube rolled out 4K live streaming last year.

Facebook already supports 4K resolutions in its live 360 videos.

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Quick Digest

Who: Facebook

What: New tool for Video creators

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