Online marketplace Flipkart on 29 April 2015 acquired the Delhi-based mobile engagement and marketing automation company Appiterate. However, the financial transaction details of the deal were not disclosed by both companies.
This acquisition is part of Flipkart's new strategy of focusing more on the mobile segment. Post the acquisition, Appiterate's mobile marketing automation platform will be integrated into Flipkart’s mobile app.
Appiterate helps ecommerce companies target consumers better and increase sales by using push notifications and in-app messages.
Established in 2013, Appiterate started as an A/B testing product for native mobile apps, later on it expanded into a full-fledged mobile marketing automation platform.
The company has helped leading e-commerce companies in combining the power of mobile apps and big data to allow them to do one-on-one targeting of their users though push notifications and in-app messages.
Now get latest Current Affairs on mobile, Download # 1 Current Affairs App