Cult bike maker Harley-Davidson on 2 June 2015 tied up with fashion portal Myntra to sell its casual merchandise through an exclusive online store.
Known for rebellious designs and bold urban styling, Harley-Davidson will now offer its casual merchandise on an exclusive online store on Myntra. The online store will offer Harley-Davidson jackets, denims, shirts, t-shirts, caps, wallets and other accessories.
With this partnership, Harley-Davidson merchandise will now be easily accessible to over 12000 pin codes in India. Harley-Davidson merchandise and accessories are also offered through the brand's dealership network across 17 locations in India.
• Harley-Davidson India is a subsidiary under Harley-Davidson Inc. that commenced its operations in August 2009.
• Since early 2011, Harley-Davidson has been assembling motorcycles in India at its assembly unit at Bawal in Haryana.
• Harley-Davidson India sells a range of Harley-Davidson genuine parts and accessories along with general merchandise including clothes apparel and collectibles.
Now get latest Current Affairs on mobile, Download # 1 Current Affairs App
What: Tied up with Myntra
When: 2 June 2015