HDFC Bank on 16 December 2014 launched mobile banking facility Bank Aap Ki Muththi Mein. An initiative which turns a mobile phone into a bank branch.
The facility will offer over 75 transactions.These are both financial and non-financial transactions that one needs in their daily life.
It is by far the largest offering of its kind by any bank in India.
Banking facility will work on both a smartphone as well as a basic phone that supports internet browsing. For phones that do not support internet browsing, there is SMS-banking and missed-call banking. It is technology agnostic and will run on all mobile devices' popular technology platforms.
All that a customer needs to do is send a text to or call a toll free number to know his account balance, get a mini statement, request a check book or detailed account statement.
The initiative is a part of the bank's digital banking offering christened GoDigital.
Who: HDFC Bank
When: 16 December 2014