India and China surpassed European Countries in the Number of Affluent Households

According to TNS Global Affluent Investors’ study, India and China surpassed European countries in the number of affluent households.  India and China surpassed major European markets like Germany and France.

The US remained the most prosperous country in the world, according to a research firm.

India, China and Brazil overtook many European countries in this measure of consumer wealth with three million affluent households each in these countries which have over USD 100000 investible funds.

While the US is ranked as the world’s most prosperous country, with 31 million affluent households, UAE and India appear in the top five countries where the affluent have more than USD 1 million investable assets on average, alongside Singapore and Hong Kong. The only Europeans to feature in top five were the Swedish. According  to the study, UK and France were least likely in Europe to have these levels of investable assets.

The study also highlighted that while incidence of affluence would be higher in small, wealthy countries like Luxemburg (29 per cent) and Singapore (20 per cent), this falls to around (1 per cent) in India and China.

The survey showed that there exists a great contrast in wealth distribution within emerging markets, even where the actual number of affluent households is high. The survey highlighted a need for very precise marketing strategies to reach the right audience.