Islamic clothing company East Essence on 14 May 2015 tied up with Snapdeal. The partnership aimed to set up store on their portal. The company will make its debut in June 2015 by launching an online store at e-commerce marketplace Snapdeal.
East Essence is the world's largest Islamic clothing company. The company plans to turn India into a global centre of Islamic fashion. The US firm has presence in 68 countries and has annual sales of about 256 crore rupees.
India is the world's second largest Muslim-majority country, with the community representing 14.2% of total population. That's nearly 170 million potential consumers, completely catered by unorganised players at present.
East Essence has also opened a manufacturing facility in Noida, which will cater to the Indian market and also become a hub to meet global demand.
What: Tied up with Snapdeal
When: 14 May 2015