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Kerala government launched Subodham project to end liquor abuse

Apr 20, 2015 09:09 IST

State Government of Kerala on 19 April 2015 launched Subodham project, to help people in the state to overcome addiction to liquor.

The project was launched by Chief Minister Oommen Chandy and Art of Living Foundation founder Sri Sri Ravishankar in Kochi.

Subodham Aims at
• To wipe out the menace of substance addiction from society
• To free one lakh people each year from alcohol addiction, through comprehensive, systematic awareness campaigns

The project seeks to achieve the ambitious target of making the state totally alcohol free over the next ten years.

The Subodham is envisaged by the excise department of the state and will be implemented by a high-level committee comprising experts from various fields. Excise Minister K. Babu is the chairman of Subodham.

The Subodham is supported by the UNICEF, as well as, several religious leaders, non-governmental organisations and other stake holders. It is the first step towards Punarjani 2030 Project an initiative of Kerala government to completely eradicate the menace of substance abuse in the state.

Besides, the government has also decided to introduce anti-drug and alcohol awareness content in the curriculum from the next academic year.


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