Kerala-based business conglomerate Muthoot Group on 14 February 2015 tied-up with World Wide Fund (WWF) for Nature-India for its Friends for Life project.
This project was launched in Kochi as part of the Muthoot’s Haathi Mera Saathi Corporate Social Responsibility (CSR) initiative.
The partnership is aimed at strengthening existing efforts of managing human-elephant conflict (HEC) to protect the habitats of Asian elephants in six states as 4 priority landscapes and 1 priority site earmarked by WWF-India.
Priority landscapes include North Bank landscape in Arunachal Pradesh, Kaziranga and Karbi-Anglong in Assam, Terai Arc landscape in Uttarakhand, Uttar Pradesh and Bihar, Western Ghats landscape in Tamil Nadu and Kerala and also some parts of northern West Bengal.
As part of partnership, WWF-India has also joined hands with local communities of these six states to address problems and solutions in terms of reducing elephant and human lives lost.
It will also secure crop and property damage in villages and will build a future where humans and elephants can live in harmony with each other in selected landscapes.
WWF has already set up electric fencing in Nilgiri North division of Tamil Nadu. Anti-Depredation Squads have also been formed in three locations- Doom Dooma, Majuli and Deepor Beel area in Assam to manage HEC.
Who: Muthoot Group
When: 14 February 2015