The National Summit on Family Planning concluded on 5 April 2016 in New Delhi. The summit was held for two days with the theme New Choices, New Horizons.
During the summit, the following initiatives were launched by the Union Health and Family Welfare Minister J P Nadda.
• The new revamped logo for Family Planning media awareness campaign
• A 360 degree information, education and communication (IEC) plan for enhanced awareness regarding various issues surrounding family planning in the country
• The new packaging of contraceptive Nirodh
• Techno-Managerial guidelines for injectable contraceptives
• Mobile app for Mission Indradhanush
It was also announced that Amitabh Bachchan will be the brand ambassador and anchor for the new IEC campaign. The campaign will include several TV and radio spots which focus on the role of various stakeholders such immediate family members and health workers.
The campaign also emphasizes continuum of care and integrated action as part of the Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A) strategy that focuses on delaying the first birth and spacing between births.
Following States were awarded for their contribution toward the Family Planning efforts –
State | Area |
Tamil Nadu | Post-partum sterilization |
Madhya Pradesh | PPIUCD services |
Bihar | Female sterilization |
Himachal Pradesh | Male Sterilization |
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