PayU India on 25 August 2015 tied-up with online bus ticketing platform redBus to offer cash-back discounts to customers who use its wallet PayU Money to buy tickets.
Today, around 50 percent of bookings on redBus are through the PayU Wallet. This tie-up is expected to increase the wallet customers from the current 5 million users to 20 million by 2015 end. However, payments on redBus can also be made with credit and debit cards, net banking and cash on delivery.
Established in 2011, PayU India is part of Naspers Group which owns companies such as red-Bus, OLX and Goibibo. The company is now forming similar alliances in the travel booking space and integrating with sites such as Makemytrip, Goibibo and Cleartrip.
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Who: PayU India
What: Tied-up with redBus
When: 25 August 2015