Plan Scheme-Development Communication and Information Dissemination approved by CCEA
Plan Scheme Development Communication and Information Dissemination got an approval from CCEA for its implementation.
The Cabinet Committee on Economic Affairs on 17 July 2013 approved the proposal of the Union Ministry of Information and Broadcasting to implement the Plan Scheme -Development Communication and Information Dissemination during the 12th Plan period with an outlay of 630 crore Rupees.
The plan aims at making people aware of the benefits of different Government schemes to help them realize the benefits of the schemes to maximum possible extent.
To implement the scheme, various media units of the I&B Ministry will use different routes like outdoor publicity, electronic and print media, Public Information Campaigns, press tours, conducted tours, people to people contact, special outreach programmes, live art and culture shows, the new media and others.